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Writer's pictureMustafa Kivanc Demirsoy

How AI is Revolutionising Social Engineering Tactics

In today's digital landscape, Artificial Intelligence (AI) has become a double-edged sword, driving innovation while simultaneously equipping cybercriminals with more sophisticated tools. AI is revolutionising social engineering attacks, making them more effective and harder to detect. 


Here’s an in-depth look at how this is happening:


Personalised Phishing AI can sift through vast amounts of data from social media and other sources to craft highly personalised phishing emails. These emails are tailored to the specific interests, behaviours, and habits of individual targets, making them incredibly convincing and difficult to identify as fraudulent.


Human-like Interaction AI-powered chatbots are capable of mimicking human conversations with impressive accuracy. These chatbots can engage in realistic dialogues, posing as customer service representatives or other trusted figures to extract sensitive information from unsuspecting victims.


Voice Synthesis and Deepfakes AI technologies can create realistic voice and video deepfakes, enabling cybercriminals to impersonate individuals with high precision. This enhances the believability of social engineering schemes, making it easier for attackers to deceive their targets.


Automated Reconnaissance AI can automate the process of gathering intelligence on potential targets. By collecting and analysing data from various sources, AI can quickly compile detailed profiles that cybercriminals use to craft highly targeted and effective social engineering attacks.


Adaptive and Evasive Techniques AI-driven attacks can adapt in real time based on the responses they receive. This dynamic adaptability allows AI-powered social engineering attacks to bypass traditional security measures, making them more resilient and challenging to counter.



Industrial-Scale Attacks AI enables attackers to scale their operations, automating processes that increase the volume and reach of social engineering attacks. This reduces the barriers to entry for less technically skilled cybercriminals and allows more sophisticated actors to conduct large-scale campaigns with minimal effort.



Stay informed and stay safe! 




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